Industry trade shows are often held to allow a group of buyers an opportunity to see all available options for their needs. Packaging trade shows are held for manufacturers who want to package their own goods. Sometimes they want to update their machines, and others are looking into their own packaging for the first time. Many product manufacturers have learned over the years that outsourcing this function has become costly. In an effort to control expenses, they have decided to purchase their own machines to handle this part of their manufacturing process.
Companies that manufacture packaging machines often sell custom made products. These tend to be a large investment, and it is important to attract as many potential buyers as possible. Manufacturers often use promo girls to introduce their systems to potential buyers. These workers are the front line in convincing product manufacturers to explore a company's machines for their needs. They outline the types of packaging each company's machines can handle and turn the potential customer over to the sales staff if the buyer is interested in learning more.
It is often difficult for companies that sell large machines to showcase their wares. Packaging machines are loud and noisy. Their functions are mechanical and have electronic control systems. Even a small machine may be excessively noisy. It is up to the exhibition staff to ensure one display will not overrun other displays in the hall. They work with vendors to ensure everyone's machines work as a quiet exhibit.
Vendors selling packaging machines are very competitive. Events staffing people understand competitive industries and take great care to ensure security in their halls. Vendors appreciate the effort to keep their processes and industry secrets safe. If there are issues that need resolution, the staff is on hand to assist any and all parties.